Lamar Jackson is in good company as a newly sponsored athlete for Oakley. Following his MVP season, in addition to frequently wearing the Oakley football shield on his helmet, the superstar quarterback earned himself an endorsement deal with the renowned company. Exploring Lamar Jackson's endorsement opportunities. Jackson's partnership with Oakley seems to have been designed, as he has a long history with the company and had a record-breaking MVP season without taking his glasses off the entire time.